BJ(MC) - 104

Guru Gobind Singh Indraprastha University

Bachelor of Journalism [Mass Communication]

Updated Syllabus of BJ(MC)

enforced w.e.f August 2005

FIRST SEMESTER EXAMINATION

Course Code Paper L T/P Credits

BJ(MC) 101 Language Skills : English 2 2 4

BJ(MC) 103 Indian Government and Politics 5 - 5

BJ(MC) 105 Indian Economy and Reforms 4 - 4

BJ(MC) 107 Principles of Communication 5 - 5

BJ(MC) 109 Design & Graphics 4 - 4

Practical

BJ(MC) 151 Communication Lab - 4 2

BJ(MC) 153 Design & Graphics Lab - 4 2

Total 20 10 26

FIRST SEMESTER

LANGUAGE SKILLS : ENGLISH

Course Code : BJ(MC) 101

L : 2

T/P : 2

CREDITS : 4

Objective of the course : To enhance students' knowledge and understanding of the rules of grammar and their application. Also to polish their writing skills so as to enable them to write grammatically correct English with clear expression and thought.

Marks for internal assessment : 25

Unit-I [Grammar] L - 8

T/P - 8

1. Subject - verb agreement

2. Tenses

3. Active and Passive voice

4. Reported speech

5. Preposition

6. Conjunction

7. Effective sentence conjunction

8. Synthesis

Unit-II [Reading Skills] L - 7

T/P - 5

1. The sub skills of reading : scanning, skimming, intensive and extensive reading

2. Answering question on comprehension passage involving all the sub skills of readings

3. Vocabulary with special emphasis on vocabulary used in journalistic writings;
phrasal verbs and idioms.

Unit-III [Writing Skills] L - 6

T/P - 8

1. Composing and effective paragraph using cohesive devices [ Single idea]

2. Persuasive writing

3. Letter writing [specially business correspondence relevant for media professionals

4. Applications, official memo and minute book

5. Making an abstract/precise [identifying key ideas]

COURSE CODE : BJ(MC) 101

Unit IV [Advanced writing] L - 6

T/P - 8

1. Writing a report [using facts/data/details]

2. Summarising a report/article/editorial

3. Letters to the editor

4. Writing a review [of a book, cultural event]

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, No compulsory question
Question setting	2 questions from Unit I, one question each from Unit II, III & IV
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.
Distribution of marks	A question can have 2 or more parts. Each part should be assigned marks as per its importance as also the expected length [word limit] and the time required in writing the answer
Special feature of the paper	Testing the grammatical rules and command over language and expression

Suggested Readings :

Horby A. S. Guide to Patterns and Usage in English, ELBS Oxford Uni Press 1983
Prof. Sreedharan V.S. How to write correct English, Goodwill publications, New Delhi 2000
Pal Rajenda and Korlahalli J.S. Essentials of English and Business Communication, S.Chand 2002
Robey, Cora L New Handbook of basic writing skills, Harcourt College Pb. Orlando 2002
Taylor, Shirley Communication for Business, Pearson Education Ltd., Edinburgh gate, Hareon, Essex, England
R. Michelson, Sentences, IIVY Publishing House, New Delhi-95

FIRST SEMESTER

INDIAN GOVERNMENT & POLITICS

Course Code : BJ(MC) 103

L : 5

T/P : 0

CREDITS : 5

Objective of the course : To enable the students understand the Indian political system, functioning of democratic institutions and electoral system. Also to make them aware of contemporary political issues and motivate them to brainstorm on such issues.

Marks for internal assessment : 25

Unit-I [Indian Constitution] L-12

Making of Indian Constitution-Act of 1935
Constitution-Preamble, salient features
Debates in Constituent Assembly
States and Union Territories
Citizenship
Fundamental Rights
Fundamental Duties
Directive Principles of State Policy

Unit-II [Three Pillars of Democracy] L-18

President-Election, powers
Vice President - Election, functions
Prime Minister, Council of Ministers, Cabinet, Ministries
Governor and Lt. Governor-Appointment, powers
Chief Minister - Ministers and Ministries
Parliament - Composition of Lok Sabha and Rajya Sabha
Legislative business of Parliament - Bills and Acts
Parliamentary Committees
Presiding Officers of upper and lower House
State legislature - Vidhan Sabha and Vidhan Parishad
Supreme Court - Functions and Powers
High Court - Functions and Powers
Lower judiciary

Unit-III [Electoral System] L-16

Election Commission - composition and functions
Representation of the People Act 1951-Important provisions, amendments & SC judgments
General Elections, Mid-Term Elections, By Elections
Elections of Lok Sabha, Vidhan Sabha
Elections of Rajya Sabha, Vidhan Parishad
Constituencies - Lok Sabha and Vidhan Sabha, reservation of seats
Multi Party System - National and Regional Parties, Grant of status and symbols
Major political parties and alliances, their ideological bend
Electoral Reforms - Electoral lists, EVMs, Voter ID Cards, Nomination paper and its enclosures [Details of assets and criminal record]

COURSE CODE : BJ(MC) 103

Opinion & exit polls - Legal and ethical aspects, their impact
Decentralisation and devolution of powers : Local Self Governance - three tiers
Panchayati Raj Act - Important Provisions and amendments
State Election Commissions
Election of Municipalities & Panchayats

Unit-IV [Political Issues & Debates] L-18

Politics concerning caste, religion and minorities
Communalism - religious divisive forces & fundamentalist organisations
Secularism - pseudo secularism and Sarva dharma Sambhav
Corruption in politics - Lokpal debate, Lokayukta and jurisdiction of CVC
Political Defections - Anti Defection Act Law 1985 amended in 2003
Universal adult franchise - Debate on making voting compulsory V
granting the right not to vote, demand for right to recall people's representatives
Debate on reservation of seats for women in Parliament
Criminalization of politics - nexus of politicians and criminals
Bureaucracy - its nature and present status, red-tapism corruption and bureaucratic clutches
Judicial activism, Public Interest Instigations
Fight between judiciary and legislature : Who is supreme ?
Terrorism - its various forms , State terrorism; insurgency in Kashmir, North East and elsewhere
Legal measures to curb terrorism - legislations and repeal of Acts like NSA, TADA and POTA
Armed Forces [Special Powers] Act 1958 and Disturbed Areas Special Courts Act 1976 - Relevance of these Acts
Political efforts to tackle terrorism - Negotiations with insurgent groups, Peace Accords, Ceasefires, Amnesty granted to terrorists & their rehabilitation, Acceptance of demands
Genesis of Naxalite Movement - its present forms, MCC, PWG and other organisations

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

COURSE CODE : BJ(MC) 103

Suggested Readings :

Shukla, V.N. Constitution of India, Eastern Book Company,
Lucknow 2001
Bakshi, P.M. The Constitution of India, Universal Law Publishing
Co. Pvt. Ltd. 2001
Jhabvala, Noshirvan H The Constitution of India, C Jamnadas and Co., Mumbai, 2003
D. D. Basu An introduction to the Constitution of India
J.C. Johri Indian Political System
Parth Chatterjee State and Politics in India, Oxford University, Press

FIRST SEMESTER

INDIAN ECONOMY & REFORMS

Course Code : BJ(MC) 105

L : 4

T/P : 0

CREDITS : 4

Objective of the course : To enable the students understand the fundamentals of Indian economy planning and development. Also to broaden their perspective with regard to Budgeting financial sector and stock markets.

Marks for internal assessment : 25

Unit-I [Economic Fundamentals] L-14

Meaning of economy - Market, command and mixed economy
Impediments to development
Nature of Indian economy
Public sector in economic development
Economic planning in India : Objectives, centralised V decentralised planning, features of a planned economy
Privatisation wave in the world and attempts at privatisation in India
GDP as indicator of development
Infrastructure development, reforms in various sectors

Unit-II [Foreign Trade] L-14

Importance of foreign trade for a developing economy
Composition and direction of India’s Foreign Trade
India’s balance of payment crisis
BOP and new economic reforms of 1991
Export-Import Policy [2002-2007]
FDI and FII policy in India
Note on FEMA

Unit-III [Financial Sector] L-12

Indian Financial System : An overview
RBI, Public Sector, Private, Cooperative and Regional Rural Banks
Reforms in banking sector[1992-2004]
SEBI and Capital Market Reforms
Inflation and monetary policy
Foreign Exchange Reserve – its importance and use

Unit-IV [Revenue and Taxation] L-14

Different sources of revenue for public sector
Classification of taxes
New Economic Policy 1991
Tax Reforms – Kelkar Committee Report
VAT – The concept and implementation
The economic content of common minimum programme
An overview of budget – expenditure and revenue
Expenditure policy – Pay Commission, Finance Commission
Disinvestment policy

Course Code : BJ(MC) 105

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

R. Datt & K.P. M Sundham Indian Economy, S. Chand, 2004
Uma Kapila                                                                 Understanding the problems of
                                                                                    Indian Economy,
                                                                                    Academic Foundation 2004
S.K. Mishra & V.K. Puri Problems of Indian Economy
Himalaya Publishing House

FIRST SEMESTER

PRINCIPLES OF COMMUNICATION

Course Code : BJ(MC) 107

L : 5

T/P : 0

CREDITS : 5

Objective of the course : To enhance the knowledge of the students with regard to fundamentals of communication and its various forms. Also to make them understand communication theories and models so as to develop a broad understanding of the concepts and process of communication.

Marks for internal assessment : 25

Unit-I [Fundamentals of Communication] L-16

Communication - Meaning and definition, objectives, scope and functions
Seven Cs of Communication
Process of communication - elements of the process sender, message, medium, receiver and feedback
Forms of communication
a. Intra personal Communication
b. Inter personal Communication
c. Group Communication [Public, Crowd, Small Group]
d. Mass Communication
Verbal Communication
a. Meaning & Barriers in Verbal Communication
b. Elements of speech communication
c. Language, Sub-Language & Culture
Non Verbal Communication

a. Body communication - Body language, Facial expressions

b. Space Communication - Physical environment

c. Silence, Paralanguage & Temporal communication

Effective Communication and barriers of communication

Unit-II [Mass Communication] L-16

Mass Communication - Meaning, definitions, characteristics and features
Functions of mass communication
Mass Communication and mass culture
Normative Theories of press

a. Authoritarian Theory

b. Libertarian Theory

c. Soviet Communist Theory

d. Social Responsibility Theory

e. Other Theories: Development Media theory & Democratic Participant Media Theory

Impact/influence of mass media
Social Influence or Identification Theory
Mc Luhan's Theory

COURSE CODE : BJ(MC) 107

Unit-III [Communication Theories] L-16

Psychological Theories

Hypodermic Needle Theory
Two-step theory
Multi-step communication
Individual Difference Theory
Personal Influence theory
Selective Exposure, Selective Perception & Selective Retention Theory

B. Sociological Theories

1. Play Theory

2. Commercial Theory

3. Uses & Gratification Theory

4. Cultivation Theory

5. Dependency Theory

6. Agency Setting Theory

Unit-IV [Models of Communication] L-16

SMCR Model
Shannon & Weaver Model
Schramm's Model
Osgood Model
Laswell Model
Dance's Helical Model
New Comb's Model
Gate Keeping Model
Gerbner's Model
Convergence Model

Instructions to paper setter/evaluators

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

COURSE CODE : BJ(MC) 107

Suggested Readings :

1.De Fleur, m Theories of Mass Communication, 2nd Edition, New York;
David Mc Kay, 1970

2.Siebert, Fred S., Peterson Four Theories of Press, Urbana, University of Illionois Theodire B. and Sehramm W. Press, 1856

3.Berlo, D.K. The Process of Communication, New York : Halt Renehart and Winston, 1960.

4.Klapper, J.T. The effects of Mass Communications, New York
Free Press, 1960

5.Sehramm, W. The Process and effects of Mass Communication, University of Illionois Press, 1954

6.Narula, Uma Mass Communication Theory and Practice, Haranand Publication, New Delhi, 1994

7.Keval J Kumar Mass Communication in India, Jaico Publishing House,

Mumbai, 2001

8.C. S. Rayadu Communication, Himalaya Publishing House, Mumbai

9.Aubrey B Fisher Perspective Human Communication Macmillan Publishing Co. New Delhi

10. Singh Dharmendra Mass Communication and Social Development, Adhyayan Publications and Distributors, New Delhi 2004

11. Uma Joshi Text Book of Mass Communication and Media

Anmol Publications Pvt. Ltd. New Delhi

12. K Ravindaran Hand Book of Mass Communication, Anmol Publication,

New Delhi

FIRST SEMESTER

DESIGN & GRAPHICS

Course Code : BJ(MC) 109

L : 4

T/P : 0

CREDITS : 4

Objective of the course : To educate the students with regard to theory of design an graphics, printing technology, colour section and layouting. Also to give them an overview of computer mediated design which could further be developed when they shall have a full-fledged paper on computer in II Semester.

Marks for internal assessment : 25

Unit-I [Principles of Design & Graphics] L-12

Concept and theory of Design and Graphics
Basic elements and principles of graphics
Design and layout

Unit-II [Printing & Typography] L-12

Typography : Physical form, aesthetics and function, fonts
Printing methods - Letter press, cylinder, Rotary Gravure Screen, Offset, Plate making
Printing paper - Kinds, varieties, sizes, calculation, making choices
Printing process - Prepress, on press , Post press

Unit-III [Visuals and colours] L-12

Visuals : Physical forms, function, editing
Colour : Physical forms, psychology, colour scheme and production
Magazine layout, pagination, designing various parts
Layout of broadsheet and tabloid

Unit-IV[DTP & Multimedia] L-12

Computer Mediated Design : An overview
Multi media : Characteristics and function
Designing concepts in TV [News channel’s screen] and websites [front page]

COURSE CODE : BJ(MC) 109

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

K.S. Duggal Book Publishing
A.K. Dhar Printing and Publishing
N. N. Sarkar Art and Production, Sagar Publishers, New Delhi, 2001
N.N. Sarkar Designing Print Communication, Sagar Publishers,
New Delhi, 1998

FIRST SEMESTER

COMMUNICATION LAB

Course Code : BJ(MC) 151

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To enhance communication skills by undertaking various kinds of exercises, based on different modes of communication as stated below.

Exercises/Assignments

1. Intrapersonal Communication

a. Thinking on a topic assigned

b. Expressing the same - orally and in writing

c. Speaking and thinking simultaneously and finding out faults himself/herself

2. Interpersonal Communication

a. Conducting dialogue on some issue/topic

b. Assessing the agreement reached after the dialogue

3. Group Communication

Group discussion on an assigned topic
Newspaper reading and analysing important stories

4. Mass Communication

Listening radio programmes and reviewing them
Watching TV programmes and reviewing them

5. Verbal Communication

Writing on a given topic
Debate
Extempore
Just-A-Minute

6. Non-Verbal Communication

Gestures - Facial expressions, eye movement
Postures - Body movement
Silence for communication
Dumb Charade
Ad-Mad

7. Presentation

Five-minute presentation on a given topic
Use of charts, flip charts, flash cards, transparencies permitted
The exercise should be repeated
Final presentation is to be made before external examiner

Internal Assessment : The concerned faculty should develop various assignments and students need to be evaluated on the basis of their performance. The marks assigned for internal evaluation are 40.

Instructions to Practical [External] Examiner

a.	Students need to be judged on the basis of the presentation that they make before the examiner.
b.	Some weightage could be given to the assignments done by the students during the semester which they produce before the examiner
c.	Besides, questions pertaining to the subject can be asked by the examiner.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60

FIRST SEMESTER

DESIGN & GRAPHICS LAB

Course Code : BJ(MC) 153

L : 0

T/P : 4

CREDITS : 2

Objective of the course: To develop creative skills for the designing and production of print material. The following exercises should bet undertaken for the purpose.

Exercises/Assignments

Visualising concepts and ideas
Designing, Layouting of leaflet, bookmark, pamphlet, brochure, folder, letter head
Designing flash cards, flip charts, posters
Designing of Cover page of a magazine
Designing centrespread of a magazine
Designing front page of a broadsheet daily
Designing front page of a tabloid
Developing story books
Such other exercises as the faculty in charge may deem fit
Visit to printing press of various kinds, preparing report

Internal Assessment : The concerned faculty should develop various assignments and students need to be evaluated on the basis of their performance. The marks assigned for internal evaluation are 40.

Instructions to Practical [External] Examiner

a.	Students need to be judged on the basis of print material designed and produced by the students during the semester which they present before the examiner.
b.	Also on the basis of questions pertaining to the subject asked by the examiner.
Max. Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

SECOND SEMESTER

LANGUAGE SKILLS – HINDI

Course Code : BJ(MC) 102

L : 3

T/P : 2

CREDITS : 5

ikB~;Øe dk mn~ns'; % fgUnh Hkk"kk dkS'ky ds bl ikB~;Øe dk mn~ns'; fo/kkfFkZ;ksa dks fgUnh O;kdj.k ds fu;eksa ls voxr djkuk gS rkfd os ys[ku esa Hkk"kk dh 'kqf) ds izfr lpsr jgsaA bldk mn~ns'; i=dkfjrk dh fofHkUu fo/kkvksa esa ys[ku dk vH;kl djkuk rFkk vuqokn esa n{krk ds fy, izsfjr djuk Hkh gSA

vkrafjd ewY;kadu ds fy, 25 vad fu/kkZfjr gSaA

vuqHkkx&1 [vuqokn] L-6 , T/P-4

1- vuqokn dk vFkZ vkSj ifjHkk"kk,a] vuqokn ds izdkj

2- vuqokn ds midj.k vkSj leL;k,a

3- i=dkfjrk esa vuqokn

4- vaxzsth ls fgUnh] fgUnh ls vaxzsth vuqokn

vuqHkkx&2 [O;kdj.k] L-6 , T/P-4

1- O;kogkfjd O;kdj.k

2- 'kCn vkSj okD; ds fofo/k :i

3- fojke fpUgksa dk iz;ksx

4- orZuh % 'kCn 'kqf) vkSj okD; 'kqf) ds fu;e

5- 'kCnkoyh dk ekudhdj.k

6- cksfy;ka vkSj eqgkojs & egRo] iz;ksx

vuqHkkx&3 [ehfM;k dh Hkk"kk] L-8 , T/P-2

1- Hkk"kk % vfHkO;fDr dk lk/ku vkSj mldh iw.kZrk dk rRo

2- lkfgfR;d Hkk"kk vkSj i=dkfjrk dh Hkk"kk

3- lekpkji= dh Hkk"kk dh fof'k"Vrk

4- jsfM;ks vkSj Vsyhfotu dh Hkk"kk

5- u, ehfM;k dh Hkk"kk

6- Hkk"kk ds fodkl esa ehfM;k dk ;ksxnku

vuqHkkx&4 [fof'k"V ys[ku] L-8, T/P-8

1- laikndh;@vxzys[k & Lo:i vkSj ys[ku

2- laikndh; i`"B dk eq[; ys[k

3- LrEHk ys[ku] izeq[k LrEHk vkSj muds ys[kd

4- rkRdkfyd fo"k;ksa ij ys[k&jk"Vªh; vkSj vUrjkZ"Vªh; ?kVukØeksa ij ys[ku

5- foospukRed] 'kks/kijd ys[k&jktuhfrd] vkfFkZd] lkekftd vkSj oSKkfud fo"k;ksa ij ys[ku

6- laiknd ds uke i= &egRo vkSj ys[ku

vuqHkkx&5 [fofo/k ys[ku] L-8 , T/P-8

1- Qhpj & izdkj] egRo vkSj ys[ku

2- lk{kkRdkj & izdkj] egRo vkSj ys[ku

3- iqLrd leh{kk

4- laxhr] ukVd vkSj u`R; izLrqfr] fp= izn'kZuh dh leh{kk

5- jsfM;ks vkSj Vhoh dk;ZØeksa] fQYeksa dh leh{kk

6- lkfgR; dh fofHkUu fo/kkuksa] dfork] dgkuh] js[kkfp=] ;k=k o`Ùkkar vkfn dk ys[ku

7- lkekftd laca/kksa] jgu&lgu] thou 'kSyh] QS'ku vkfn ij ys[ku

8- /kkfeZd] lkaLd`frd lekjksgksa vkSj R;kSgkjksa laca/kh ys[ku

Course Code : BJ(MC) 102

ijh{kd ds fy, funsZ'k

vf/kdre vad	75
le;	3 ?kaVk
dqy iz'u	5 iz'u] izR;sd iz'u 15 vad dk
iz'uksa dk la;kstu	Bl ikB~;Øe ds ikap vuqHkkx gSaA izR;sd vuqHkkx ls ,d iz'u dk la;kstu vfuok;Z gSA
p;u dh lqfo/kk	vuqHkkx ls iz'uksa dk la;kstu bl izdkj fd;k tk, fd fo/kkfFkZ;ksa dks iz'u esa gh vkUrfjd p;u dh lqfo/kk fey ldsA
vadks dk fooj.k	;fn iz'u esa yEck mÙkj visf{kr gS] rks og 15 vad dk gksxkA iz'u ds nks Hkkx gksus ij izR;sd Hkkx 7½ vad dk] rhu Hkkx gksus ij izR;sd Hkkx 5 vad dk] ikap Hkkx gksus ij izR;sd Hkkx 3 vad vkSj vkSj Ng Hkkx gksus ij izR;sd Hkkx 2½ vad dk gksxkA
'kCn lhek	;FkklaHko mÙkj dh 'kCn lhek fu/kkZfjr dh tk,A 'kCnksa dh lhek vkSj vadksa ds forj.k esa lkeatL; Hkh okafNr gSA
vfuok;Z iz'u	igyk iz’u vfuok;Z iz’u gksxk tks vuqHkkx&1 ij vk/kkfjr gksxkA blesa nks [k.M gksaxsA [k.M v ¼8 vad½ esa vuqokn dk ,d iSjk fn;k tk,xkA [k.M c ¼7 vad½ esa y?kq iz’u iwNk tk,xkA
ikB~;Øe dh fo'ks"krk	vuqokn vkSj ys[ku bl ikB~;Øe dh fo'ks"krk gSA vuqokn ds egRo dks /;ku esa j[kdj gh blesa ikap vuqHkkx j[ks x;s gSa tcfd vU; ikB~;Øeksa esa pkj vuqHkkxksa dk izko/kku gSA

Suggested Readings :

1- Mk- th ,y lqykspuk] Mk- vuhrk xkaxqyh ljy O;kdj.k ,oa i= ys[ku] xhrk izdk’ku] gSnjkckn] 1999

2- Mk- dSyk'k pUnz HkkfV;k] jpuk HkkfV;k iz;kstu ewyd O;kogkfjd fgUnh Hkk"kk] r{kf’kyk izdk’ku] valkjh jksM] nfj;kxat] ubZ fnYyh] 2001

3- th xksihukFku] ,l danLokeh vuqokn dh leL;k,a

4- Mk- latho Hkkukor lekpkj ,oa Qhpj ys[ku] iqfyRtk lapkj v/;;u ,oa ‘kks/k laLFkku] t;iqj] 2002

5- Mk- fu'kkUr flag i=dkfjrk dh fofHkUu fo/kk,a] jk/kk ifCyds’ku] ubZ fnYyh] 2002

6- Mk- vkse xqIrk jktuSfrd ehfM;k ys[ku] dfu”dk ifCy’klZ] ubZ fnYyh 2002

7- Mk- gfjeksgu lekpkj] Qhpj ys[ku ,oa lEiknu dyk

8- Mk- ek;k izdk’k ik.Ms; fgUnh Hkk”kk ,oa O;kdj.k fpUru izdk’ku] vkokl fodkl] galiqje

dkuiqj

9- jRus’oj Qhpj VkbZEl] ukWoYVh ,.M daiuh] rkjk Hkou] v’kksd jktiFk] iVuk] 2000

SECOND SEMESTER

PRINT MEDIA : GROWTH AND CONTEMPORARY TRENDS

Course Code : BJ(MC) 104

L : 5

T/P : 0

CREDITS : 5

Objective of the Course : To develop a deep understanding of Indian Journalism and its value system by telling the students all about growth of journalism, prominent newspapers and legendary editors. Also to keep the students update by discussing contemporary trends in Indian print media.

Marks for internal assessment: 25

Unit-I [History of Journalism] L-20

Genesis of printing and initial publications in India
James Augustus Hicky & early newspapers of Calcutta, Madras and Bombay
Raja Ram Mohan Roy and James Silk Buckingham
Growth of Indian language press – Bangla, Marathi and other
Hindi and Urdu journalism - prominent newspapers and their editors
Role of newspapers in freedom struggle, Curbs on press freedom by British rulers
A brief account of prominent English newspapers and their editors
Mahatama Gandhi and his journalism

Unit-II [Post Independence Journalism] L-16

Print media scenario during initial years of freedom
A brief account of newspapers which survived and expanded after 1947
Growth of English journalism and its future
Expansion of Hindi and other Indian languages newspapers and their present status
Popular News magazines, light reading periodicals
Thematic publications, research journals and trade magazines
An introduction of eminent contemporary journalists, editors and columnists - Khushwant Singh, Kamleshwar, Kuldip Nayyar, Dileep Padgaonkar, Shekhar Gupta, Chandan Mitra, Vir Sanghavi, M J Akbar, Saed Naqvi, Tavleen Singh

Unit-III [News Agencies & Press Organisations] L-14

Birth and growth of news agencies in India
Formation and dismantling of Samachar
PTI and UNI - their set up, functions and role
Hindi and language services of news agencies
International News Agencies - Reuters, AP, AFP and UPI, their set up and operations in India
Private news agencies and Feature services/syndicates - INFA, Publication Syndicate, PTI Features, PIB Features and others
Photo Agencies - Services provided by Indian and Foreign News Agencies and Photographers' Syndicates
Media Organisations – PIB, ABC, INS, PII, ILNA, AINEC, Editors Guild, IFWJ, NUJ etc.

COURSE CODE : BJ(MC) 104

Unit IV [Contemporary Trends] L-14

Three modes of daily journalism
Agenda setting functions of media
Objectivity and fairness in news
Bias/slant in news, planted stories
Campaign Journalism
Advertorials, PR news
Stories of high interest, celebrity journalism, page-3 journalism
Yellow journalism, Sensationalism, sting operations
Press as adversary or mediator of establishment
Media trials

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each. While framing question from Unit-IV, preferably short notes should be given
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings

1. Natrajan J : History of Indian Journalism, Publications Divisions, Ministry of Information of Broadcasting Government of India; 1997

2. Bhatt, SC : Indian Press since 1955, Publication Division, Ministry of Information of Broadcasting Government of India, New Delhi,2000

3. Ravindran, P.K. : Indian Regional Journalism, Author Press, New Delhi 2005

4. Parthasarthy, : Journalism in India, Sterling Publishers Private Limited, New Delhi

Rangaswami 1997

5. Dr NadigKrishna : Indian Journalism, Prasaranga University of Mysore

Murthy

6. Keval J Kumar : Mass Communication in India, Jaico Publ. House, Mumbai 2001

7. J P Chaturvedi : The Indian Press at the Crossroads, Media Research Associates, New Delhi

8. Jan R Hakemuldar, : Print Media Communication – Anmol Publication, New Delhi-1998

Fay AC DE Jonge, P P Singh

SECOND SEMESTER

PRESS LAWS & MEDIA ETHICS

Course Code : BJ(MC) 106

L : 5

T/P : 0

CREDITS : 5

Objective of the course : To enhance the knowledge of students in understanding the concept of freedom of the press and contemporary press laws. Also to infuse in them the sense of social responsibility by telling them the ethical rules and professional conduct.

Marks for internal assessment : 25

Unit-I [Introduction to Laws & Press Freedom] L-15

Society, Law, Media and Democracy
Laws - Bills and Act, Ordinance, Regulations, Statute, Code, Norms, Conventions
Legal terminology - Plaintiff, defendent, affidavit, evidence, prosecution conviction, accused acquittal, bail, prima facie, subjudice etc
Pre-independence press laws-curbs on press
Important Constitutional provisions with regard to press : An overview
Freedom of Speech and Expression - Act 19[1] (a)
Freedom of Press - Debate in Constituent Assembly, Judgments in some landmark cases
Reasonable restrictions on the Freedom of Press, freedom of expression in advertisement, pre censorship allowed in films
Press Commissions and their recommendations

Unit-II [Legislations for press] L-16

Press and Registration of Books Act 1867 as amended in 1955 - Important provisions and relevance, Press Registrar
Working Journalist Acts of 1955 and 1958 - Important provisions, fixations of wages, constitution of commissions/tribunals
Wage Boards/commissions set up for working journalists till date - their recommendations and implementation, relevance of such commissions, present practices with regard to payment of wages
Press Council Acts of 1965 and 1978 - Constitution of Press Council of India, its composition, object and Functions
Powers of Press Council - Critical assessment of its status, its relevance in view of media expansion, demand for a media council
Parliamentary privileges and Freedom of Press - Some important cases, suggestions for cordial relations between legislature and press
An overview of some other Acts - Delivery of Books and Newspapers[Public Libraries] Act 1954, Young Persons[Harmful Publications] Act 1956, Drug and Magic Remedies [Objectionable Advertisements], Act 1954, Children Act 1960, Indecent Representation of Women[Prohibition] Act 1986.

COURSE CODE : BJ(MC) 106

Unit-III [ Laws applied on press] L-16

Defamation - Kinds (a) Slander (b) libel, Definition as per Sec 499 IPC,

Scope of the Law as interpreted in four explanations

Defamation Law - Exceptions to Sec 499 IPC, Illustrations, Punishment for defamation
Contempt of Court - Definition, Civil and Criminal contempt, protection to academic writings, punishment
Intellectual Property Right - Copyright Act 1957 and its importance provisions, relevance of the Act
Official Secrets Act 1923 as amended in 1951 and 1967 - its important provisions, relevance of the Act in view of Right to Information
Right to Information - Delhi Right to Information Act 2000, Some important cases
Freedom of Information Act 2002, Right to Information Act 2005 [the latest legislation]
An overview of some other Acts - Indian Evidence Act 1872, Indian Post Office Act 1898, Emblems and Names(prevention of improper use) Act 1950, Protection of Civil Rights Act 1955, Civil Defence Act 1955, Atomic Energy Act 1962, Customs Act 1962, Prevention of Insults to National Honour Act 1971

Unit-IV [Media Ethics] L-15

Social responsibility of Press - Kinds of responsibilities, accountability and responsibility
Ethics in Media - Concept, international norms and international code of ethics in different countries
Ethical rules of PCI - Press Council guidelines, Press Council Code on communal writings
Code of Ethics made by professional organisations like All India Newspapers Editors Conference in 1969 and media organisations like The Times of India
Ombudsman
Right to professional secrecy and protection of the source, clash with Right to Privacy
Citizen's Right to Reply
Self Regulation - Regulation by journalist

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

COURSE CODE : BJ(MC) 106

Suggested Readings :

1. Barua, Vidisha : Press & media Law manual, Universal Law Publishing Co. Pvt.

Ltd. New Delhi 2002

2. Ravindranath, P.K. : Press Laws and Ethics of Journalism, Author Press, New Delhi

2004

3. Ravindrana, R.K. : Press in the Indian Constitution

4. K.S. Venkateshwaran : Mass Media Laws and Regulations in India, Published by Asian

Mass Communication Research and Information Centre,

Distributed by N M Tripathi Pvt. Ltd. Bombay 1993

5. P K Bandhyopadhyay and : A Practitioners' Guide to Journalistic Ethics, Published by Media

Kuldip Singh Arora Watch Group, Distributed by D.K. Publishers Distributors (P) Ltd.

New Delhi 1998

6. Dr. Ambrish Saxena : Freedom of Press and Right to Information in India, Kanishka

Publication, New Delhi 2004

SECOND SEMESTER

REPORTING & EDITING - 1

Course Code : BJ(MC) 108

L : 4

T/P : 0

CREDITS : 4

Objective of the course : To develop an understanding among the student about the set up of a daily newspaper and the reporting and editing jobs performed in it. To tell them in particular about Newsroom operations and functioning in the Local Reporting Room.

Marks for Internal Assessment : 25

Unit-I [News & Report Writing] L - 12

News - Meaning, definitions, nature and qualities, elements of news
News versus information, Hard V Soft news
News value - Timeliness, Proximity, Size, Importance and personal benefit
Writing a news report, Date line, Credit line/by line
Inverted pyramid style of writing – Why and How
Lead/Intro, 5 Ws & 1 H, their importance and need
Lead Types - Summary or digest, statement or quotation, bullet, descriptive, buried, direct appeal, circumstantial, suspended interest, tabulation, question oddity, dialogue, colour or figurative, staccato, freak
Body of a story - writing and rewriting
News agency copy-different elements

Unit-II [News reporting and beats] L-14

2. News sources - Types, credibility, protection of sources

3. Pitfalls and problems in reporting - attribution, off-the-record, embargo

4. Reporting for newspaper, news agency and other media - pool reporting,
follow ups

5. Reporter - functions, qualities, responsibilities

6. City Reporting Room in a daily - its set up, functions and distribution of beats

7. Functions and responsibilities of Chief Reporter

8. Coverage of various beats - Crime, District Courts, Civil Administration, Local politics, Civil bodies, Health, Education, Culture/Festivals, Entertainment

9. Covering a press conference

Unit-III [Editorial and News Room] L-14

1. Editorial department of a daily - its set up and hierarchy of functionaries

2. Editor - status, role and responsibilities

3. Managing Editor, Editor-in-chief/Chief Editor, Executive Editor, Resident Editor, Assistant Editor/Associate Editor, Leader Writer

4. News Room - its set up and operations

5. Conventional and modern news room

6. News Editor – Functions and responsibilities

7. Editorial desks - their set up and functions

8. Chief Sub Editor & Senior Sub Editor

9. Sub Editor - qualities, duties and functions

COURSE CODE : BJ(MC) 108

Unit-IV [Copy Editing] L-12

1. Editing - Meaning, objectives and tools

2. Jobs involved in editing - copy selection and copy testing, tightening the copy and its fine tuning

3. Administering the editing job, preparing copy for the press

4. Style sheet - Guidelines for editing

5. Editing symbols, proof reading symbols

6. Headlines - Functions/Purpose, Types/Patterns, Size and Decks

7. Headlining - Characteristics, guidelines for writing headlines

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	The compulsory question will have 2 parts, each part carrying 7½ marks. A. Ask the students to write a news report on the basis of given points B. A piece should be given for editing
Setting of other questions	Q. No. 2 is to be put from Unit-I, Q. No. 3 from Unit-II, Q. No. 4 from Unit-III and Q. No. 5 from Unit-IV
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. M V Kamath Modern Journalism, Vikas Publishing House, New Delhi

2. M L Stein and Susan F. Peterno The News Writers’ handbook, Surjeet Publication, New Delhi

3. George A Hough News Writing, Kanishka Publication, New Delhi, 1996

4. Jan R. Hakemulder, Ray Ac De News Reporting and Editing, Anmol Publications

Jouge, P P Singh Pvt. Ltd. New Delhi-1998

5. M K Joseph Basic source material for news writing, Anmol Publications Pvt. Ltd. New Delhi-1998

6. Wainwright David Journalism made Simple, Rupa & Company New Delhi-1982

7. Hohnberg John The Professional Journalism, Oxford Publishing Co. Pvt. Ltd., New Delhi, 1980

SECOND SEMESTER

Computer applications IN PRINT JOURNALISM

Course Code : BJ(MC) 110

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To acquaint the students with computer and its operations. Also to make them learn DTP softwares which can then be used for design and layout and producing print material.

Marks for internal assessment : 25

Unit-I [Understanding the computer] L-8

Computer: Generations and basics
Computer parts: Software, Hardware and Peripherals

Unit-II [Design & Layout] L-12

1. Use of computer in print: Sending massage

Designing

8. Designing & Layout:

Basic concepts like columns, gutter space, kerning, editing, alignment, text formatting, vector and bitmap graphics, colour concepts

Unit-III [DTP Softwares] L-12

1. Corel draw: Features, basic use, creating a file, designing simple graphics, and creating simple layouts with text and vector and bitmap graphics.

2. PageMaker: Features, basic use creating a file, text formatting, placing graphics

3. Quark Express: Features, basic use, creating a file, text formatting, placing graphics.

4. Photoshop: Features, basic use, Opening a file, knowing different tools, editing graphics, applying different effects and using text

Unit-IV [MS Office, Use of Printer & Scanner] L-8

1. Microsoft Office: Word, Power Point, excel

2. Using printers, scanners

COURSE CODE : BJ(MC) 110

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	For framing this question anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q. No. 4 from Unit-III and Q. No. 5 from Unit-IV
Framing of questions	Short answer questions should be preferred keeping in view the nature of this course. Long answer questions should be avoided.
Distribution of marks	There can be 15 one liners or fill in the gaps each of 1 mark, Or 6 short notes of 2½ marks each, Or 5 short notes of 3 marks each Or 3 short notes of 5 marks each Or 2 short notes of 7½ marks each
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Author Adobe Adobe Pagemaker – Publisher Techmedia

Adobe Photoshop – Publisher Techmedia

2. Coburn, Foster D. Corel Draw

3. A. Jaiswal, Wiley Dreamtech Fundamentals of computer Information technology today

4. D.P. Mukherjee Fundamentals of computer graphics and multimedia

Prentice Hall of India

5. V.Rajaraman Fundamentals of computer

Prentice Hall of India

SECOND SEMESTER

REPORTING & EDITING LAB

Course Code : BJ(MC) 152

L : 0

T/P : 4

CREDITS : 2

Objective of the course: To ensure an improvement in the skills of students with regard to report writing and editing. The students need to undertake various reporting and editing assignments in the process of learning practical journalism.

Exercises/Assignments

Reading of newspapers in the class particularly the front page and the local news pages
Writing reports on crime related incidents after visiting local police stations
Writing reports on civic problems incorporating information from civic organization like MCD, NDMC, PWD, and Health Department etc.
Editing five agencies copies using sub marks
Rewriting news stories from newspapers converting them for magazine
Filing report on the basis of mock press conferences
Filing report after attending one press conference after going to the field

Internal Assessment: A student should be judged on the basis of his/her performance while undertaking various exercises and submission of assignments. All the stories should be documented in a file duly by the competent authority. The marks assigned for internal evaluation are 40.

Instructions to practical/external examiner

a.	Students can be given reporting or editing assignments or both for evaluation on the spot.
b.	Due weightage can be given to the file of assignments prepared by a student during the semester.
c.	The examiner should also interview the student to find out his/her level of understanding of journalism and knowledge of the happenings around.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

SECOND SEMESTER

Computer LAB

Course Code : BJ(MC) 154

L : 0

T/P : 4

CREDITS : 2

Objective of this course : To make the students learn the basics of computer operation and to develop skills for designing and development of print media material. Specially to make the students proficient in the use of DTP softwares.

Exercises/Assignments

1. Working with computers: Opening, shutting off, desktop, control panels etc.

2. Preparing presentation in PowerPoint

3. Preparing a presentation in: -

a. PageMaker : simple visiting cards, brochure, a booklet

b. Corel draw: preparing title page of a book, a magazine cover page and inside magazine news/article pages with text, photographs and graphics.

c. Quark Express: Preparing a tabloid with masthead, news blocks, visuals and essential components that a newspaper must carry.

d. Photoshop: Editing, transforming and applying different effects to photographs. Creating visuals in Photoshop with text.

Internal Assessment : Students should prepare presentations encompassing theories and principles of design and layout which they learnt in I Semester. The internal assessment should be based on

a. Proficiency of the student in the use of computer and DTP softwares

b. Exercises undertaken and presentations made in the class

The marks assigned for internal evaluation are 40.

Instructions to Practical [External] Examiner

Students need to be judged on the basis of their knowledge of computer and its operations, and

Also on the basis of the presentations made before the examiner

The presentations should be prepared by making use of any of the DTP softwares or PowerPoint .

Max Marks

The marks prescribed for evaluating a student by the External Examiner are 60

THIRD SEMESTER

DEVELOPMENT & COMMUNICATION

Course Code : BJ(MC) 201

L : 5

T/P : 0

CREDITS : 5

Objective of the course : To develop an understanding of development issues in the mind of students and to make them understand as to how they can contribute to the development of the country as future mass communicators.

Marks for internal assessment : 25

Unit-I [Concept and indicators of development] L-16

1. Definition, meaning and process of development

2. Theories and paradigms of development – unilinear and non-unilinear theories/paradigms

3. Characteristics of underdeveloped economics and development in this context

4. Ingredients (5Ms) of development and money generation, MNCs and foreign aid

5. Basic needs model

6. Economic and social indicators of development

7. Human development Index, physical quality of life index

8. Other indicators

a. Communication as an indicator

b. Democracy as an indicator

c. Human Rights as an indicator

d. Environment

e. Sustainability

f. Social Relations [inequality]

Unit – II [Development Communication - Concept and theories] L-16

1.Definition and concept

2.Approaches

Diffusion of Innovation
Empathy
Magic multiplier
localized approach

3. Development support communication - Extension Approach

a. Health and FW

b. Women empowerment

c. Literacy & Education

d. Unemployment

e. Potable water

f. Watershed management, Harvesting

4. Participation in development

COURSE CODE : BJ(MC) 201

Unit-III [Media and Development] L-16

1. Role of communication in development process

2. Development message design and communication

3. Role and performance of

4. Print, Radio, TV, Outdoor publicity in Indian perspective

5. Cybermedia and development

6. Traditional media - music, drama, dance, puppetry, street play, fairs, festivals and their role in Development Communication

7. NGOs and development – preparing projects

Unit - IV [Communication in different Indian perspectives] L-16

1. Communication for rural development

a. Strengthening Panchayati Raj

b. Enhancing people's participation

c. Advancement in farming and alternative employment

d. Conservation of rural culture - tradition

2. Communication for urban development

a. Urban sanitation

b. Consumer awareness

c. Slum development

d. Consumption pattern of water, electricity, fuel

3. Communication for Tribal development

a. Wild life and forest conservation

b. Joint forest management

c. Forest based cottage industries

d. Conservation of tribal culture-tradition

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

COURSE CODE : BJ(MC) 201

Suggested Readings:

1. Narula Uma Development Communication – Theory and Practice, Har Anand, 1999

2. Gupta V.S. Communication and Development Concept, New Delhi 2000

3. Tewari, I P Communication Technology and Development, Publication Division, Govt. of India, 1997

4. Joshi Uma Understanding Development Communication, Dominant Publications, New Delhi 2001

5. Srinivas R. Melkote Communication for Development in the Third World, Sage, New Delhi 2001

6. Lerner Daniel and Schramm Wilbur ed. Communication and changes in Developing Countries, East West Communication Centre, Hanolulu

7. Rogers Ereerett M Communication and Development, Critical perspective, Sage, New Delhi, 2000

8. Todaro, Michael P Economic Development in the Third World, Longman, New Yort, 1981

THIRD SEMESTER

REPORTING & EDITING-II

Course Code : BJ(MC) 203

L : 3

T/P : 2

CREDITS : 5

Objective of the course : To make the students aware of the fundamentals of advanced reporting and editing and to develop their skills in specialised reporting and writing.

Marks for Internal Assessment : 25

Unit-I [Bureau and its beats] L-10 T/P-4

1. News Bureau – its set up and functions

2. Types of Bureau – in the state capitals and other major cities

3. Functions of Bureau Chief, Special Correspondent

4. Parliamentary Reporting – Coverage of proceedings, financial transactions including budget, question hour, joint sessions

5. Other bureau beats –
a. Diplomatic missions
b. Prime Minister’s Office[PMO]
c. Ministries
d. National headquarters of political parties
e. Public Sector Undertakings

Unit-II [Specialised Reporting] L-12 T/P-6

1. Interpretative reporting – Contents and style of wiring, examples

2. Investigative reporting – sources, style of writing

3. Tradition of investigative reporting in India and abroad, some important cases, latest trend

4. Reporting sports – different games/sports

5. Business Reporting – coverage of economic activities

6. Film/TV Reporting – Reporting the entertainment media, TV serials and other programmes

7. Reporting life style – Fashion shows etc

8. Reporting Science & Technology

Unit-III [Advanced Editing] L-8 T/P-8

1. Editing copies of specialised reporting

2. Rewriting, rearranging or clubbing the copy

3. On-line editing – tools of computer-aided editing, its benefits

4. Magazine editing – How it is different from the editing of a broadsheet daily

5. Photo editing

Unit-IV [Specialised Writing/ Editing] L-8 P-8

1. Editorial page – structure and importance

2. Editorial pieces and comments – How they are written and edited

3. Middles, special articles, columns

4. Letter to the editor – their importance, writing and editing

5. Writing and editing news analysis and backgrounders

6. Features – their types, writing and editing

7. Interviews – various types, style of writing, editing and presentation

COURSE CODE : BJ(MC) 203

Tutorials/Practicals – Students should be given various reporting, writing and editing assignments during the semester and a due weightage should be given to these assignments in their internal assessment.

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these questions	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Hough Georg A News Writing, Kanishka Publishers and

Distributors, New Delhi

2. Fedler Fred & Bender John R. Reporting for the Media, Oxford Uni Press

3. Gupta VS Handbooks of Reporting and

Communication Skills, Concept

Publishing, New Delhi

4. Kamath MV Professional Journalism, Vikas Publshing

House, New Delhi

5. Kamath MV Journalist’s Handbook, Vikas Publishing

House, New Delhi

6. Wainwright, David Journalism Made Simple, Rupa & Co.

Calcutta

7. Srivastava, KM News Reporting and Editing,

Sterling Publication, New Delhi

THIRD SEMESTER

HISTORY OF BROADCASTING IN INDIA : POLICIES AND PRINCIPLES

Course Code : BJ(MC) 205

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To help the students understand radio as a medium, the basics of technology involved in radio broadcast. Also the growth of radio in India and the policy framework provided by the government.

Marks for internal assessment : 25

Unit-I [Broadcast Technology] L-14

Overview of broadcast technology
Concept of Medium Wave [MW] and Short Wave [SW] transmission
AM & FM techniques
Broadcast studio – Types, Accostics and Reverberation Time [RT]
Microphones – Types, characteristics, Handling and placement, specifications
Analogue and Digital – conveyance from A to D and D to A
Digital sound and its advantages
Digital recording – equipments used in studio
Computer based recording, editing and processing of audio signals
Overview of Satellite Communication – Concept of DTH

Unit-II [History of broadcasting] L-10

Origin and development of radio in India – from Indian Broadcasting company to All India Radio
Broadcasting in post-independence era – development with Five Year Plans
Diversification of broadcast – Education termed Entertainment, commercial attempts
Three-tiers of radio broadcast – local reach, community broadcast different services
All India Radio – Organisational structure, functions of different division, departments and units
News Services Division – Organisational structure and functions

Unit-III [Policies & Principles] L-10

Public broadcast and commercialization – AIR Code,

Commercial Code, Guidelines for Election Broadcast

Debate on autonomy – from Chanda Committee and Verghese Group to Prasar Bharati, important provisions of Prasar Bharati Act 1990
Sengupta Group report[1996], Notification of Prasar Bharat Act [1997] – its relevance, present status of Prasar Bharati Corporation
Paswan Committee Report [1996], the issue of a regulator, other recommendations
Broadcast Bill 1997 – provision for a Broadcasting Authority

COURSE CODE : BJ(MC) 205

Unit-IV [Radio in the new era] L-10

Strength and weakness of radio – SWOT analysis in the present context
Redefining radio’s role in nation building and national reconstruction
Privatisation – leasing out time slots[1993], privatization policy [2000]
Amit Mitra Committee Report [2003] – Recommendations of TRAI [2004]
Expansion of FM radio stations – their future
Educational Radio – Gyan Darshan, policy of setting up radio stations in

educational institutions

Developments on community radio

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. N.C. Pant Modern Journalism, Principle & Practice

Kanishka Publishers, Distributors, N.D.-02, 2004

2. Uma Joshi Textbook of Mass Communication & Media

Anmol Publications[P] Ltd., N.D-02, 1999

3. R.K. Ravindaran Handbook of Radio, Television & Broadcast

Journalism, Anmol Publication, Delhi, 1999

4. Shymali Bhattarcharjee Media & Mass Kanishka Publishers, New Delhi-02 2005

5. Keval J. Kumar Mass Communication in India, Jaico Publishing House, 121, Mahatma Gandhi Road, Mumbai-01, 2002

THIRD SEMESTER

RADIO JOURNALISM & PROGRAMME FORMATS

Course Code : BJ(MC) 207

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To enhance the knowledge of the students so as to enable then to design programming for a radio channel, develop scripts for a various programme formats, understand the nuances of writing for radio and elements for good presentation.

Marks for internal assessment : 25

Unit-I [Principles of formatting] L-10

Variety is the password
Menu for everybody
Music has the priority
Programme objectivity
Fixed point & Flexible Point
Channel Identity
Intimacy with listener
Special audience

Unit-II [Writing for Radio] L-12

Writing for the ear, Spoken word
Radio Talk
Interview and discussion
Feature and Documentary
Drama and Serial
Music Programmes
Outside Broadcast (OB)
Commentary
Vox Pop
Phone In
Radio Bridge
Chat Show
Radio Commercial-Types, Copy Writing
Slogans

Unit-III [News Format] L-10

Characteristics of radio news – How it is different from print and TV news
Newsgathering – report writing’s voice cast by correspondents sound bites from the spot
News editing – Newsroom and its functioning, Editor incharge, News Pool
Compilation of bulletins – editing pool copies for bulletin, bunching, preparing headlines, news capsule, New Format[NF] role of compilation editor
News Anchoring – important guidelines
News based and current affairs programmes

COURSE CODE : BJ(MC) 207

Unit-IV [Concept of Good Presentation] L-10

Link Announcement & Continuity
Pronunciation
Use of Silence
Voice Culture
Keeping Rapport with the listener
Presenting Music Programmes
Forming a personality for the programme/station

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Paul Chantler, Peter Stewart Basic Radio Journalism, Focal Press 2003

2. Stuart We. Hyde Television & Radio Announcing, Kanishka Publishers, New Delhi, 1998

3. Janet Trewin Presenting on TV and Radio, Focal Press,

2003

4. Jan K. Hakemulder Radio and TV Journalism, Anmol Publications, New Delhi, 1998

5. R.K. Ravindran Handbook of Radio, TV and Broadcast Journalism, Anmol Publications, New Delhi, 1999

THIRD SEMESTER

STILL PHOTOGRAPHY

Course Code : BJ(MC) 209

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To enhance the knowledge about photography, still cameras and lighting so as to produce professionally acceptable photographs

Marks for internal assessment : 25

Unit-I [Introduction to photography] L-8

Brief History of photography
Photography as a medium of communication
How photography works
The roles photographs play

Unit-II [Camera] L-12

Principle of camera obscura
Elements of a camera – view finder, lens, iris diaphragm,

shutter, film chamber, light metre

Camera format – 35mm, medium format, large format
Camera design – simple camera, compact camera, view camera, range finder & reflex camera, camera for self developing material[Polaroid], underwater camera, digital camera
Lenses – controlling the image

Photographic lenses – prime & zoom lens, angle of view
Aperture & f-no.
Depth of field, how depth of field works
Depth of focus
Lens care

Exposure

Measurement of light – exposure metering system
Exposure control – varying shutter speed a aperture

Camera accessories : Tripod Lens hood, Flash unit, Cable release, Extenders, Rotatable eyepiece, changing bag, close up attachment etc

Unit-III [Approach to Visual Composition] L-10

Using the camera – Holding the camera properly, steadying the camera,

snapping the shutter

Working the subject – Changing proximity, Varying angles, keeping subjects occupied, framing subjects tightly, avoiding all horizontals, being willing to experiment
Principles of composition
Subject lighting

Source of light : Natural & Artificial
Direction & angle of light : Front, side, top & black light
Lighting contrast and its control by fill in lights
Electronic flash, its synchronization and guide no., bounced flash
One, two & three point lighting : Key, fill and back light

COURSE CODE : BJ(MC) 209

Unit-IV [Techniques involved in various beats of photography] L-12

Portrait
Wild life
Nature & landscapes
Disaster
Social photography
Advertising
Night photography
Journalism – photography for newspapers and magazines

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. O.P. Sharma Practical Photography, Hind Pocket Books 2001

2. Michael Langford Basic Photography, Focal Press, 2003

3. James A. Folts, Ronald P. Lovell Handbook of Photography,

Fred C. Zwahlen, Jr. Delmal Thomsan learning,2002

4. Lee Frost Photography, Hodder Headline, 1993

THIRD SEMESTER

SUMMER TRAINING REPORT

Course Code : BJ(MC) 211

L : 0

T/P : 0

CREDITS : 4

Soon after the End-Term Second Semester Examination, the students will undergo training in Print Media for four weeks and will submit a comprehensive Summer Training Report incorporating the work done during the training, at least four weeks before the commencement of the Third Semester End-Term Examination.

Summer Training Reports will be evaluated by the Board of Examiners comprising an Internal Examiner and one External Examiner to be appointed by the Vice Chancellor.

THIRD SEMESTER

AUDIO LAB

Course Code : BJ(MC) 251

L : 0

T/P : 4

CREDITS : 2

Objective of the Course : To develop the skills about recording, editing of audio as to be able to produce radio programmes using different formats

1. Identifying & working with equipment

a. Microphones, its type & usage

b. Recording equipment & handling

2. Recording, Dubbing & Editing in Studio

Working with computer
Recording & Editing on computer

3. Production Techniques of Programmes

a. Recording of voice

b. Selection and use of effects & music

c. Preparation of final programme

4. Production of Commercial/Drama/Feature/News Bulletin

Internal Assessment: A student should be judged on the basis of his/her performance while undertaking various exercises and doing the production job. The marks assigned for internal evaluation are 40.

Instructions to practical/external examiner

a.	Students should be evaluated on the basis of the individual and group production work that they have undertaken during the semester. The examiner will listen to the radio programmes produced by students.
b.	The examiner should also interview the student to find out his/her level of understanding radio as a medium and his/her skills in audio production work.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

THIRD SEMESTER

PHOTO LAB

Course Code : BJ(MC) 253

L : 0

T/P : 4

CREDITS : 2

Exercises/Assignments

Understanding Camera, Lens and other accessories
Developing an idea for photography
Photography practice with SLR camera
Shooting exercises in natural and artificial light
Developing black and white films
Developing of prints (enlargement) in a dark room
Making a photo feature on a specific topic by using own photographs
Making a photo feature after collecting photographs from newspapers/magazines

Students should prepare files of photographs taken by them under the supervision and approval of the faculty incharge.

Internal Assessment: Students need to be evaluated on the basis of their performance at the given tasks and accomplishment of various assignments. The marks assigned for internal evaluation are 40.

Instructions to practical/external examiner

a.	A student should be judged on the basis of the work that he/she has done during the semester and is shown to the external examiner.
b.	Besides, questions regarding the assignments and knowledge of photography can be asked by the examiner.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

FOURTH SEMESTER

TV JOURNALISM & PROGRAMME FORMATS

Course Code : BJ(MC) 202

L : 3

T/P : 0

CREDITS : 3

Objective of the course : This course intends to acquaint the students with the knowledge of TV Journalism and Programme formats, it includes understanding the medium, TV news, News gathering and packaging.

Marks for Internal Assessment : 25

Unit-I [Understanding the medium] L-10

1. Understanding the medium - Nature and Language of TV

2. Growth of TV in India

3. Formats for TV Programmes

4. Types of TV Programmes

5. Characteristics of TV as compared to Radio and Print

6. Organisational structure of Doordarshan and other TV news channels

Unit-II [TV News] L-12

1. The language of visuals

2. TV news script formats

3. News writing for TV – Basic principles of News Writing

4. Types of story

5. Sources for TV news

6. Piece to camera

7. Use of graphics for news

Unit-III [ News Gathering] L-12

1. Reporting – qualities of a TV news reporter

2. Fundamental of TV reporting – reporting skills, ethics of TV reporting

3. Interview – types of news interview, art of conducting a good interview

4. Presentation

5. Reportage

Unit-IV [ Packaging] L-10

1. Live shows

2. Anchoring a show

3. Programme production

4. Packaging – Packaging for a channel, packaging stories

COURSE CODE : BJ(MC) 202

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Jan R. Hakemulder, Broadcast Journalism,

Ray AC de Jonge. PP Singh Anmol Publications, New Delhi

2. Janet Trewin Presenting on TV and Radio

Focal Press, New Delhi

3. Stuart W. Hyde TV & Radio announcing

Kanishka Publishers, Delhi

4. Arvind Kumar Anmol Publications, New Delhi

5. K. Tim Wulfemeyer Surjeet Publications, New Delhi

FOURTH SEMESTER

TV PRODUCTION : IDEA TO SCREEN

Course Code : BJ(MC) 204

L : 3

T/P : 0

CREDITS : 3

Objective of the Course : This course intends to provide the basics of television programme production stages, i.e. pre-production, production, post-production and programme evaluation. Also enables the students to develop the idea and translate it into production.

Marks for Internal Assessment : 25

Unit-I [Pre-Production] L-12

1. Fundamentals of TV Production

2. Fiction & Non-fictional programmes

3. Developing programme brief – objective, content, target audience, duration etc.

4. Researching the topic

5. Principles of scripting a programme

6. Plot, character, story board, script breakdown

7. Budget – budget format, factors to be considered for preparing budget details,

factors for controlling budget

8. Location hunting and recce

9. Make up

10. Costume

11. Scenic design

Unit-II [Production] L-10

1. The production personnel – role and responsibilities

2. Single camera production

3. Multi camera production

Unit-III [Post production] L-10

1. Introduction to editing

2. Video formats

3. Mechanics of editing

4. Linear & Non-Linear editing

5. Cut to cut, A/B roll, assemble & insert, on line, off line editing

6. Art of editing

Unit-IV [Programme evaluation] L-10

1. Designing evaluation tools and techniques

2. Evaluation and field testing of programme

3. Preview and analysis of programme

COURSE CODE : BJ(MC) 204

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Unit-I [Camera] L-8

1. Video cameras – types of camera

2. Functioning of video camera – accessories & supports to camera

3. Different types of shots

4. Camera angles

5. Camera movements

Unit-II [Lenses] L-8

1. Lenses – basic optics

2. Types of lenses

3. Aperture control & Depth of field

4. Filters

Unit-III [Lighting] L-8

1. Lights and its properties

2. Different types of lights

3. Other tools used in lighting – diffusers, reflectors, cutters, gels etc.

4. Basic lighting techniques

5. Accessories used in lighting

Unit-IV [Sound] L-8

1. Audio fundamentals

2. Various audio element – lip synchronized sound, voice, music, ambience, sound effects (used in video programmes)

3. Types of microphones

4. Use of audio mixers for recording & editing of sound

5. Location and studio recording for video programmes

6. Different audio equipment for studio and location work

7. Audio post production – mix and unmix tracks

COURSE CODE : BJ(MC) 206

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Unit-II [Types of Advertising] L-12

Commercial and non commercial
Classified and display
Regional, National, Local
Educational
Comparative
Manufacturers’ consumer
Product and service
Retailer
Trade
Industrial [business to business]
Government advertising
Advocacy [cause]

Unit-III [Advertising as a tool] L-12

As a communication tool

Communicator process and advertising
Communication principles, theories applied to advertising

As a Marketing tool

Marketing and advertising
Marketing mix – 5 P’s
Consumer segmentation and product positioning
Product life cycle and advertising

As a PR tool

Relationship between PR and Advertising
PR technologies implemented in advertising

[Institutional and corporate advertisements]

COURSE CODE : BJ(MC) 208

Unit-IV [Advertising theories and effects] L-12

Unique selling proposition
Brand Image
Appeal of advertising over physical and psychological needs
Role of advertising in National Economy – its effect on production cost,

distribution cost and consumer prices, advertising and development

Advertising as a social process – consumer welfare, standard of living, cultural values
Social/public advertising

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Vilanilam J.V & Verghese A.K. Advertising Basics, Sage, New Delhi

2. Vilmshurst John and Mackay Adrian The fundamentals of advertising, Butterworth Henemann, Oxford

3. Sontakki C.N Advertising, Kalyani Publishers, New Delhi, 1989

4. Jethwany Dr. Jaishree N. Advertising, Phoenix Publishing House

Pvt. Ltd., New Delhi

5. Chunawala S.A. Advertising Sales and Promotion

Management Himalaya Publishing House, New Delhi

6. Guinn Thomas and Allen Semenic Advertising and Integrated Brand Promotion

Vikas Publishing House, New Delhi

7. Aaker David A and Myers John G Advertising Management, Prentice Hall of

India, New Delhi

FOURTH SEMESTER

ADVERTISING THROUGH PRINT, RADIO AND TV

Course Code : BJ(MC) 210

L : 4

T/P : 0

CREDITS : 4

Objective of the course : To enhance the knowledge about the current status of the advertising industry and make clear use of the various media, their budgeting and their efficacy

Marks for Internal Assessment : 25

Unit-I [Advertising objective setting and campaign] L-12

Marketing objectives v/s Advertising objectives
Setting the advertising objectives
Good objective setting
Direct and Indirect objectives
DAGMAR and AIDA Approach
Advertising strategy
Various stages of Advertising Campaign
Various types of budgeting
Process of budgeting
Factors affecting advertising budget

Unit-II [Advertising copy – production] L-14

1. Translating Advertising message into copy

2. How to prepare effective copy

3. Elements of Print copy – Headline, Body copy subhead, slogan,

identification mark, clashing illustrations

4. Stages in creative visualization, design and layout

5. Types of Advertising copies

6. Production process of print copy – thumbnail, roughs, comprehensive, mechanical

7. Copy and script writing for audio and video, story board

8. Audio-video copy formats

9. Role of colours, photographs, computer graphics, art work

10. Production process for audio and video copies – pre production,

production and post production

Unit-III [Advertising Agency and Regulation] L-13

Organisational structure, pattern, definition
Functions of different departments of an advertising agency
Functions of advertising agency for client and for media
Services rendered by modern advertising agency and

approaches in providing the service – table d’ note and a’ la carte

How to select an advertising agency
Methods of paying the agency services – above the line and below the line
Misleading untruthful and impugned advertisements
Laws related to advertising
Self regulation in advertising – ASCI Code of Conduct

COURSE CODE : BJ(MC) 210

Unit-IV [Advertising Media, Media Planning and Effectiveness] L-13

Characteristics, Advantages and disadvantages of –

Print Media-Newspaper, Magazines, Pamphlets, Posters, Souvenirs, Brochures

Electronic Media – Radio, TV, Audio-Video, Cassettes and CD’s, Cybermedia
Outdoor media, direct mail, display advertising
Media planning – definition and reason
Media objectives
Measuring Reach, Frequency and message weight
Media Strategy
Media choice, Media Efficiency and competitive media assessment
Media Scheduling
Methods of measuring effectiveness of advertising programme – Different types of

Pre-testing, con current testing and post testing

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Norman Vincent Peale The Power of Positive Thinking

2. Dale Carnegie The Quick and Easy Way to Effective Speaking, Dale Carnegie & Associates, Inc.,

1475 Frankling Avenue, Garden City, New York

3. Dale Carnegie How to Win Friends and Influence People

Simon and Schuster, 1230 Avenue of the

Americas, New York, New York 10020

FOURTH SEMESTER

TV PRODUCTION LAB

Course Code : BJ(MC) 252

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To develop skills so that the students are able to handle all the aspects of TV production and direction including script writing, camera operations, sound recording, lighting and post-production editing in order to produce programmes.

Exercises/Assignments

1. Idea generation – fiction and non fiction

2. Developing an idea into story

3. Script and story board

4. Production schedule

5. Budget

6. Floor plan

7. Lighting plan

8. Shooting script

9. Production of a programme

10. Post production

At the end : students will produce programmes [fiction/non fiction]

Instructions to practical/external examiner

a.	Students need to be judged on the basis of the programme [Fiction/Non-Fiction] made by them.
b.	Questions regarding their programme and the subject can be asked by the examiner.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

FOURTH SEMESTER

OPERATION & HANDLING OF VIDEO EQUIPMENTS

Course Code : BJ(MC) 254

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To develop skills in the operation of camera, mikes and lights so as to enable students to create professionally acceptable images and sound for video production.

Exercises on Camera

1. Video camera-types of video camera

2. Different types of shots, camera movements, tilt, track, crane movements etc.

3. Lenses – different types of lenses and their application

Exercises on Lighting

Lights and lighting
Basics of lighting, techniques
Different types of lights used in videography
Use of filters and reflectors

Exercises on Sound

What is sound ? Unit of sound, voicing
Types of microphones, use of audio mixers of recording & editing of sound

Internal assessment : The concerned faculty should develop various assignments and students need to be evaluated on the basis of their performance. The marks assigned for internal evaluation are 40.

Instructions to practical/external examiner

a.	Students need to be judged on the basis of exercises/assignments done by them during the semester as shown to the external examiner.
b.	Besides, questions regarding their assignments and the subject can be asked by the examiner.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

FOURTH SEMESTER

ADVERTISING LAB

Course Code : BJ(MC) 256

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To develop skills for creating advertisements for different medium such as Print, Radio and TV.

Exercises/Assignments

1. Clipping and critical evaluation of different kind of print advertising

2. Comparative evaluation of two advertising copies of different brands of same product

3. Print advertising preparation – copy writing, and designing, making posters, handbills

4. Writing radio sports and jingles

5. Writing TV commercials, developing script and story board

6. Planning advertising campaigns

– Conducting market, media, consumer research for campaign

– Preparing Account Planning Document, creative strategy and media strategy

– Creative execution

Internal assessment : The concerned faculty should develop various assignments and students need to be evaluated on the basis of their performance. The students will also prepare advertising campaigns in groups. The marks assigned for internal evaluation are 40.

Instructions to practical/external examiner

a.	Students need to be judged on the basis of exercises/assignments done by them during the semester as shown to the external examiner.
b.	Also on the basis of the advertising campaign prepared by them.
c.	Besides, questions regarding their understanding of advertising can be asked by the examiner.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

FIFTH SEMESTER

PUBLIC RELATIONS

Course Code : BJ(MC) 301

L : 4

T/P : 0

CREDITS : 4

Objective of the course : The syllabus aims at instilling an overall view of Public Relation among the students and to develop an understanding about the present day PR practices. Also to inculcate a PR skill so as to equip the student for working in various perspectives.

Marks for Internal Assessment : 25

Unit-I [Definition, concept, nature, scope of PR] L-12

a. Definition of PR - Its need, process, public and nature

b. Functions of PR, Management function

c. PR - distinguished from advertising, publicity and marketing

d. Ethics of PR - IPRA code - professionalism, PRSI

e. Crisis management by PR practitioner

Unit-II [PR Tools] L-12

Functions of PR department
PR tools and techniques
News release - seven point formula
Press relation - principles - press conference, briefing, press tours and its organising
Events and organising it - checklist for planning an exhibition and open days
Internal PR media
House journal, annual report, speech writing, minutes and official memo

Unit-III [Different PR practices] L-12

Corporate PR – organization and function
Government PR – organization and function
NGO PR – organization and function
PR consultancy - Professional PR organisations
Role of PR in developing economies
PR in public sectors
PR in educational and research institutions

Unit-IV [PR campaign and evaluation] L-12

PR campaign - programme planning, analysis - objective setting – public/media selection, budgeting - implementation - evaluation
How to conduct marketing research - its role in PR
Image and attitude research

COURSE CODE : BJ(MC) 301

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Black Sam and Melvin L. Sharpe Practical Public Relations, Universal Book Stall, New Delhi 1973

2. Mehta D.S. Handbook of Public Relation in India

Allied Publishers Pvt. Ltd. Bombay 1983

3. Balan K.R. Public Relation, S.Chand and Co. New

Delhi 1990

4. Cutlip S.M and Center A.H. Effective Public Relation, Prentice Hall,

1986

5. Kaul J.M. Public Relation in India, Noya Prakash,

Calcutta

6. Jethwany N. Jaishri and Sarkar N.N. Public Relation Sterling Publications

Pvt. Ltd., 2002

FIFTH SEMESTER

MEDIA ORGANISATIONS AND MANAGEMENT

Course Code : BJ(MC) 303

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To give the students knowledge about management functions authority, control and responsibilities. Also to tell them about the structure, functions and economics of media organizations.

Marks for Internal Assessment : 25

Unit-I [Management : Functions & Principles] L-12

1. Management – Definition, Nature Principles and need of management

2. Management functions

3. Responsibility, Authority and Accountability of Management

4. Planning – Definition, process and importance

5. Span of control centralisation and decentralisation, Tools and techniques :financial operations and behavioural controls

6. Human Resource Planning and Process Recruitment, Selection, Orientation, Training and Career development

Unit-II [Behaviour and Leadership] L-10

Foundations of behaviour – Attitudes, Personality and learning
Leadership – Importance and major types
Contemporary issues in leadership – empowerment, gender leadership, leadership style across the culture
Motivating employees

Unit-III [Media Organisations : Structure and functions] L-10

Media Organisations : Meaning, Nature and process
Importance of media organizations
Ownership patterns of media organizations
Organisational structure of media organizations : Print/Electronic and their functions

Unit-IV [Economics of Media Organisations] L-10

Economics and marketing of newspapers
Sources of revenue in a newspaper
TV organization – cost and revenue relationship
Establishing a media organisation – steps involved, process
Importance of entrepreneurship and sources of finance

COURSE CODE : BJ(MC) 303

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Hargie O, Dickson D, TourishDenis Communication skills for effective management, Palgrave

Mocmillan, India, 2005

2. Dr. Sakthivel Murughan, M. Management Principles & Practices, New Age International Publishers, New Delhi, 2005

3. Redmond, J, Trager R Media Organisation Management, Biztantra, New Delhi 2004

FIFTH SEMESTER

EVENT MANAGEMENT : PRINCIPLES AND METHODS

Course Code : BJ(MC) 305

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To familiarize students with the growing field of event management specifically in terms of exhibitions and tradeshows.

Marks for Internal Assessment : 25

Unit-I [Events, their need and management] L-10

1. Events and Event Management : What are events, Types of event & Event Management

2. Understanding Events

Events as a communication tool
Events as a marketing tool

3. The Need : Why do we need events; Growing importance of events like exhibitions, seminars

and conventions worldwide.

4. Elements of Event Management : Event Infrastructure, Organizers, sponsors, logistics etc.

Unit-II [Creating an event] L-12

1. Conceptualization and Planning

a. The Nature of Planning, Project Planning, Planning the Setting, Location and Site

b. The Operations Plan, The Business Plan, Developing the Strategic Plan

2. Organization

a. Setting up an Event Organization structure

b. The Committee System Committee and Meeting Management

3. Programming and Service Management

a. Program Planning, The Elements of Style, Developing a Program Portfolio

b. The Program Life Cycle, Scheduling

Unit-III [Human Resource and Revenue] L-12

1. Human Resource Management

Needs Assessment, Policies and Procedures, Job Descriptions, Recruitment and Motivation

2. Generating Revenue

Fund-Raising, Grants, Merchandizing and Licensing, Food and Beverage Sales,

The Price of Admission, Sponsorship

3. Financial and Risk Management

The Budget and Cost-Revenue Management, Cash Flow Management, Accounting ,

The Key Financial Statements, Measures of Financial Performance, Financial Controls,

Risk Management

Unit-IV [Evaluation and Assessment] L-10

1. Market Research

Why Do People Attend Events, Consumer Research on Events, Visitor Surveys, The Sampling Method, Attendance Counts and Estimates, Market Area Surveys

2. Communications-Reaching the Customer

The Communications Mix, Developing and Communicating a Positive Image.

3. Evaluations and Impact Assessment

Evaluation Concepts, Observation Techniques and Applications, Evaluation of Costs and Benefits

COURSE CODE : BJ(MC) 305

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Bruce E Skinner, Vladimir Rukavina Event Sponsorship, Publisher Wiley 2002, ISBN 0471126012

2. Anton Shene, Bryn Parry Successful Event Management

Thomson Learning ISBN 1844800768, 2004

3. Judy Alley Event Planning, John Wiley and Sons

ISBN 0471644129, 2000

FIFTH SEMESTER

RESEARCH METHODOLOGY FOR MEDIA

Course Code : BJ(MC) 307

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To develop a basic understanding among the students about research and its methodology, the tools of data collection, and analysis of data to draw inferences. Also to tell them as to how research methodology can be used for studying media and its issues.

Marks for Internal Assessment : 25

Unit-I [Research and its designs] L-11

1. Meaning, objectives and types of research

2. Research Approaches – quantitative and qualitative

3. Research Process – the steps involved

4. Defining the research problem

5. Research design – Meaning and different types

6. Sampling – Steps in sampling design, selecting a sampling procedure,

types of sampling – Probability and Non-Probability

7. Hypothesis – its characteristics, Testing of hypothesis

Unit-II [Tools of data collection] L-12

Primary and secondary data
Observation method
Interview method
Collection of data through questionnaire
Collection of data through schedule
Content Analysis
Case Study Method

Unit-III [Survey] L-11

Survey – Meaning, Concept and utility
Planning, organizing and conducting survey
Public opinion survey – methods used by print and electronic media
Election related survey – opinion poll and exit poll
Readership survey

Unit-IV [Data analysis and report writing] L-11

Processing of data – editing, coding, classification, tabulation
Analysis of data
Measures of central tendency – Mean, median and mode
Interpretation of data – inferences drawn from the study
Report writing – steps involved, layout of the research project
Measuring impact, evaluation, monitoring and feedback

COURSE CODE : BJ(MC) 307

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. C. R. Kothari Research Methodology:Methods & Techniques

Wishwa Prakashan, New Delhi, 1996

2. Judith Bell Doing your Research Project,

Viva Books Private Limited, 1999

3. Hansen Andero, Cottle Simon, Mass Communication Research methods

Negrine Ralph, Newbold Chris Mc Millan Press Ltd., London 2004

4. Wimmer Roger D, Mass Media Research, Thompson, New York,

Dominick Joseph R 2004

5. Jensen Hlaus Brush ed. A Handbook of Media and Communication

Research, Routledge, London 2002

FIFTH SEMESTER

CYBER JOURNALISM

Course Code : BJ(MC) 309

L : 3

T/P : 0

CREDITS : 3

Objective of the course : To enhance knowledge of the students about cyber media, technology and its application in journalism, as also cyber laws and ethics.

Marks for Internal Assessment : 25

Unit-I [Cyber space and Internet] L-10

1. Cyberspace

a. Meaning and definition

b. Digital media and communication, ICT

c. Characteristics : Interactivity hypertextuality, multi-mediality

d. Information society

e. New world information order

f. E-governance

2. Internet

a. History, www and web casting

b. Internet took kits-server, ISP, networking, browsers

c. Video conferencing

d. The dotcom mania

e. types of websites

Unit-II [News for Wer] L-12

1. Traditional vs cyber journalism-difference in news consumption,

presentation and uses

2. Cyber journalism formats : Home pages, news groups, bulletin boards,

portals, blogs, e-zines

3. Story telling formats : Print plus, clickable interaction slideshows, audio stories,

live charts, quizzes and surveys, animated stories and other interactive web casts

4. Writing news for web : What and how, story structure, writing style, do’s and don’ts

5. Editing for web : Meaning, strategy, the role of editor

Unit-III [Web Designing] L-10

1. Principles, designing elements, use of text images, colour, multimedia and interactivity

2. Web designers took kit : HTML, web editors, image editor and multimedia tools

3. Web publishing : Requirements, steps and plan

Unit-IV [Cyberspace, laws and ethics] L-10

Impact of internet on traditional news gathering, storing and retrieval, processing and production, presenting and distribution and access
Ethics in journalism : Credibility and authenticity, copyright, balance, accuracy
Cyber crimes : Types and dimension
Cyber laws, difficulty and enforcing them

COURSE CODE : BJ(MC) 309

Instructions to paper setter/evaluator

Maximum Marks	75
Time	3 hrs.
Total Questions	5 questions of 15 marks each out of which one question will be compulsory. The compulsory question should come first in the serial order
Compulsory questions	Short answer question should be asked e.g. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. Even the objective type question or one liners can be asked. For framing this question, anything from any unit can be picked up. However, preference can be given to terminologies, history and journalism practice.
Setting of the questions	Q.No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q. No. 4 from Unit-III and Q. No. 5 from Unit-IV
Distribution of marks in these questions	A question should comprise of 2 short notes of 7½ marks each or 3 short notes of 5 marks each
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Ronal Dewolk Introduction to Online Journalism

Allyn & Bacon, 2001 ISBN 0205286895

2. John Vernon Pavlik New Media Technology

Allyn & Bacon, 1997 ISBN 020527093X

3. Michael M. Mirabito, Barbara . Mogrenstorn Focal Press, 2000, 4^th edition ISBN 0240804295

FIFTH SEMESTER

FUNCTIONAL EXPOSURE REPORT

Course Code : BJ(MC) 311

L : 0

T/P : 0

CREDITS : 6

Soon after the End Term Fourth Semester Examination, each student will undergo a Functional Exposure Training of six weeks duration in Electronic Media or Advertising and will submit a Functional Exposure Report containing the actual experiential learning at least four weeks before the commencement of End Term Examination of the Fifth Semester.

The Functional Exposure Report carries 100 marks. These reports will be evaluated by a Board of Examiners comprising Director/Principal or his/her nominee and one External Examiner to be appointed by the Vice Chancellor.

FIFTH SEMESTER

EVENT MANAGEMENT LAB

Course Code : BJ(MC) 351

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To develop skills so that the students are able to plan and organize an event or exhibition and also develop relevant print and display material.

The students shall undertake the following assignments as part of their practical training in event management.

Designing a project plan for organising an event
Designing publicity material [poster, brochure, invitation and print advertising]
Filing a final report about the success of event
Writing a proposal for potential sponsor for the event
Developing activity chart
Developing minute-to-minute programme
Developing crisis management plan
Doing a survey of target audience for pre event planning process

The faculty incharge can ask the students to organise an event as per the guidelines given

Internal Assessment : A student should be judged on the basis of the event organised and the jobs performed by him/her.

The students should maintain a file of their assignments/jobs duly approved, checked and signed by the competent faculty. The mark assigned for internal evaluation are 40.

Instructions to Practical [External] examiner

a.	A student should be judged on the basis of assignments undertaken by him/her during the event, kept and preserved in a file.
b.	Also on the basis of report prepared by him/her after organizing an event.
c.	The examiner should also interview the student to find out his/her level of understanding of event management.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60.

FIFTH SEMESTER

RESEARCH METHODOLOGY LAB

Course Code : BJ(MC) 353

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To make the student acquaint with the application of research methodology in media studies.

Exercises/Assignments

1. Using any of the research tool students have to conduct a media research culminating into hard and soft copies of a report.

2. Following studies have to be conducted by the students who will prepare their reports based on the study :

a. Preparing research design

b. Conducting survey – preparing questionnaire and schedule

c. Analysis of any media context

d. Measuring media effects and media agenda

e. Pre-testing/evaluation tools for audio-video, print, publicity material

Internal Assessment : Students should be evaluated on the basis of reports prepared by them after conducting the assigned studies as mentioned above. The marks prescribed for internal evaluation are 40.

Instructions to Practical [External] examiner

a.	A student should be judged on the basis of the report prepared by him/her after conducting a media research. The hard and soft copies of the report have to be presented before the external examiner.
b.	The examiner should also interview the student to find out his/her level of understanding of research methodology.
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60

FIFTH SEMESTER

CYBER LAB

Course Code : BJ(MC) 355

L : 0

T/P : 4

CREDITS : 2

Objective of the course : To get familiarity with the new media technology and use it for the journalism purpose.

The students shall undertake the following exercises for their skill improvement in cyber media

Introduction to internet, net surfing, connecting to websites
Using search engines, downloading text, audio and video, images and graphics and using them for academic purpose
Opening e-mail account, sending and receiving e-mails, attachment etc.
Using blogs
Analysing different elements and contents of a news website. Distinguishing between news, views, opinions, advertisements etc.
Web publishing, learning HTML, creating a simple web page with links to text document, graphics and audio, video document
Students in group should create a website with each one given a different assignment regarding components of website.

Internal assessment : A student should be judged on the basis of assignments/exercises undertaken by him/her during the semester. Also, on the basis of websites created by him/her in group.

The students should maintain files of their assignments/exercises in their computers and the same should be preserved in CDs. The marks assigned for internal evaluation are 40

Instructions to Practical [External] examiner

a.	A student should be judged on the basis of assignments undertaken by him/her during the semester and preserved in computer files
b.	Specially on the basis of websites or web pages created by him/her
c.	The examiner should also interview the student to find out his/her level of understanding of cyber media
Max Marks	The marks prescribed for evaluating a student by the External Examiner are 60

SIXTH SEMESTER

WORLD MEDIA SCENARIO

Course Code : BJ(MC) 302

L : 4

T/P : 0

CREDITS : 4

Objective of the course : The objective of this course is to create awareness among the students of global communication scenario with a sharp focus on the implications of new trends in communication on the cultural/political/economic aspects.

Marks for internal assessment : 25

Unit-I [World Communication during Cold War] L-12

Trends in World communication : An overview since World War II
Cold War Days. Emergence of Third World countries and the Non-Aligned Block
Use of media by power blocs, super powers
Integration between information, armament/military and media

Unit-II [Struggle for bridging the information gap] L-12

Domination of the transnational news agencies
Barriers to the flow of news
Struggle for news between developed and developing countries
Demand for new world information and communication order

Unit-III [Era of information cooperation] L-12

Bilateral, multilateral and regional information cooperation
Role of International organizations – UN resolutions on Media related issues
International practices on visual coverage and regulation in media exchange

Unit-IV [Contemporary trends in world media] L-12

The Gandhian approach
International Mergers/Media Moghuls
Reassertion of Boundaries
Global Challenges in the New Information Age

COURSE CODE : BJ(MC) 302

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Sean Mc Bride Many voices one world, UNESCO Publication,1986

2. Kaarle Nordenstreng Politics of News

3. Cees Hamelink Trends in World Communication

SIXTH SEMESTER

CONTEMPORARY MEDIA TECHNOLOGY

Course Code : BJ(MC) 304

L : 4

T/P : 0

CREDITS : 4

Objective of the course : The present status of media in the society can be credited to certain technological advancement. Media Technologies are both evolutionary and revolutionary and their understanding has become imperative for media professionals. This course intends to make media students appreciate these technologies.

Marks for internal assessment : 25

Unit-I [Media and Technology] L-12

1. Media Technology : An overview, early days to present.

(Theatre, Print, Electronic, Satellite)

2. Technology, Media and Culture – their relationship and interdependence

3. Media Technology and Globalisation process - its impact and cultural perspective

Unit-II [New Technologies] L-12

1. New Information Communication Technologies : Telecommunication

(mobile, Fax, video conferencing etc), broadcasting, Cable TV,

public data distribution system, V-sat, E-mail, video technology,

2. Digital Era : What is Digitalization; Process and its need

Unit-III [Impact of Technology] L-12

1. Impact of new technologies: Radio, television and Internet

2. Technological advancement and its impact on Entertainment.

Unit-IV [Media Convergence] L-11

1. Future of media - news paper, radio, TV, -what next?

2. Convergence of media- Convergence, its need, nature and levels of convergence

COURSE CODE: BJ (MC) 304

Instructions to paper setter/evaluator

Maximum marks	75
Time	3 hrs
Total Questions	5 questions of 15 marks each, out of which one question will be compulsory. The compulsory question should come first in the serial order.
Compulsory question	Short answer questions should be asked eg. 6 short notes of 2½ marks each or 5 short notes of 3 marks each. For framing this question, anything from any unit can be picked up.
Setting of other questions	Q. No. 2 is to be set from Unit-I, Q. No. 3 from Unit-II, Q.No. 4 from Unit- III and Q. No. 5 from Unit-IV.
Distribution of marks in these question	A question should be either a full-length question of 15 marks or 2 short notes of 7½ marks each or 3 short notes of 5 marks each.
Availability of choice to students	Within a unit, internal choice must be given to students and the question based on the Unit should be framed accordingly.

Suggested Readings :

1. Dr. K. Chandrakanan & Dr. S. Palaiswamy ‘Advances in communication

technology’- Indian Publisher Distributor, New Delhi, 2000

2. Belmont C.A ‘ Technology Communication,

Behavior’,. , Wadsworth Publication

New Delhi, 2001

3. Zettle Harbert, ‘Video Basics’-Wadsworth Publication, New Delhi, 2001

4. Ramesh Babu ‘Glocalization’,

SAP Publication House,

New Delhi, 2004

5. Jan R. Hakemulder, Ray AC DE Jough, P.P.Singh ‘Broadcast Journalism’-,

Anmol Publication, New Delhi, 1997

SIXTH SEMESTER

CONTEMPORARY MEDIA TECHNOLOGY

Course Code : BJ(MC) 306

L : 0

T/P : 0

CREDITS : 12

Every student will be assigned a project at the end of the Fifth Semester and it will be pursued by him/her under the supervision of an internal supervisor. Both the subject and the name of the internal supervisor will be duly approved by the Director of the Institute. The Project Reports (induplicate) along with one floppy will be submitted by the students at least four weeks prior to the date of commencement of the End-Term Examinations for the Sixth Semester.

The Project Report carries 100 Marks. It will be evaluated by External and Internal Examiner separately from out of 50 marks each. The External Examiner will be appointed by the Vice Chancellor.

SIXTH SEMESTER

COMPREHENSIVE VIVE VOCE

Course Code : BJ(MC) 308

L : 0

T/P : 0

CREDITS : 4

There shall be Comprehensive Viva Voce based on the courses of the entire programme. It will be conducted by a Board of Examiners comprising the Director/Principal and two external experts, of which one would be preferably from the Corporate World i.e. Media Organisations operating in the country. The quorum shall be deemed to have been met if 2 out of 3 members are present.

Unit-I [Bureau and its beats] L-10 T/P-4

Unit-II [Specialised Reporting] L-12 T/P-6

Unit-III [Advanced Editing] L-8 T/P-8

Unit-IV [Specialised Writing/ Editing] L-8 P-8

Unit-I [Broadcast Technology] L-14

Unit-II [History of broadcasting] L-10

Unit-III [Policies & Principles] L-10

Unit-IV [Radio in the new era] L-10

Unit-I [Principles of formatting] L-10

Unit-II [Writing for Radio] L-12

Unit-IV [Concept of Good Presentation] L-10

Unit-I [Understanding the medium] L-10

Unit-II [TV News] L-12

Unit-III [ News Gathering] L-12

Unit-IV [ Packaging] L-10

Unit-I [Pre-Production] L-12

Unit-II [Production] L-10

Unit-III [Post production] L-10

Unit-IV [Programme evaluation] L-10

Suggested Readings :

Unit-I [Camera] L-8

Unit-II [Lenses] L-8

Unit-III [Lighting] L-8

Unit-IV [Sound] L-8

Suggested Readings

Unit-I [Advertising and its purpose] L-12

Unit-II [Types of Advertising] L-12

Unit-III [Advertising as a tool] L-12

Unit-IV [Advertising theories and effects] L-12

Unit-I [Advertising objective setting and campaign] L-12

Suggested Readings :

Suggested Readings :