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Address of School

University School of Mass Communication
Guru Gobind Singh Indraprastha University
Kashmere Gate, Delhi-110006 (India)
Phone: +91-11-23900347

Media industry is expanding at a fast pace all over the world. The rapid growth of media in India is a testimony to it. For meeting the growing demand of the industry, we need educated, trained and skilled professionals. This demand can be best met by creating a pool of skilled, well groomed and knowledgeable professionals who are capable of meeting not only the current but also the future strategic needs of the industry and society.

It is in this context that GGSIP University took the initiative of setting up the University Centre for Media Studies (UCMS) in 2006 which has now become the University School of Mass Communication (USMC).

This school provides opportunities to students aspiring to pursue a Master's Degree with specialisation in their preferred disciplines. Besides a regular master's programme, USMC has also launched a weekend post- graduate programme aimed at media professionals who wish not only to enrich their knowledge base and skills but also get a relevant degree on the completion of the programme.

Infrastructure and facilities

USMC has its own independent premises on the university campus at Kashmere Gate. It has a splendid studio with attached Production Control Room (PCR) that has state-of-the-art facilities. The studio is equipped with multi-cam set up and online editing facility. The Non-Linear Editing Lab (NLE) is equipped with Avid and FCP editing machines. In addition, USMC has Print and Cyber Media Labs. A separate Audio Studio with TCR is the latest addition to USMC .

Production of Films

Students of Television Production Specialisation of MMM produced two fiction films and two documentaries including a Bangla Short Film titled " Aapod " based on a short story by Rabindra Nath Tagore and another film titled " Ek Insaan Ki Maut " based on a work by Jack London. The documentaries were based on the issues like environment and the emering trends in the entertainment industry.

Activities and Achievements

At USMC academic, co-curricular and extra curricular activities have a unique blend. It is always a stretched day and an extended week as students are mostly busy doing something creative.

Publications

The students of MMM bring out a wall newspaper Campus Buzz which is pasted at important locations in the campus every morning. They take out a fortnightly newspaper Media Post as well . This computer generated lab journal covers major events of various schools of the university. In addition, they produce Drishtant, a bi-monthly newsletter of the university.

Street Play and Puppetry

MMM students slaged 13 street plays and 13 puppet plays between 2007 & 2010. The puppetry shows were performed in the studio / classroom and the street plays in the open.

Film Fests and Screenings

USMC has witnessed three film festivals including four day screenings during three years. The documentaries and short fiction films made by PGDEM students were screened in the festival Above the Line on August 14, 2007 and September 18, 2008. The festival on Sep 11 and 12, 2009 witnessed the screening of 11 documentaries and 9 fiction films made by students.

Prizes and Awards

The students bagged two first prizes, three second prizes and two third prizes in five out of 11 categories of events in Soch 2008, a three-day media festival organised by the Department of Mass Communication, Panjab University, Chandigarh from January 18-20, 2008.

USMC participated in Anugoonj 2008 for the first time yet four first prizes in five events came as a big booty for the students. The prestigious Ms. Anugoonj title was the biggest catch.

Participation in TV Programmes

Doordarshan invited the students of USMC exclusively for participating in a discussion on the trends of journalism under the programme MERI BAAT. This programme was aired live on DD Bharti on August 24, 2009. The repeat telecast was made on DD National.

USMC students participated in YE DELHI YOUNG HAI, a programme on election and mindset of youth produced by Delhi AAJ TAK in April 2009.

Research Project

A UGC sponsored Major Project titled " Advertising and Youth: A Comparative Analysis of Impact on the Youth of Urban and Remote Areas " has been awarded to Dr. Durgesh Tripathi, Asstt. Professor, USMC .